I bought this weird cheese

The other day I was at Moore Wilsons, near the goats cheese in the Fresh section, and my eye was drawn to the shiny red packet of Ski Queen Gjetost Cheese. Such a great packet! Sort of modernist/Scandinavian packaging design:

This photo is from a blog called Eating the World. From Eating the World I also discovered that

1. I should eat it the cheese with fruit or on soft white bread with strawberry jam and butter
2. The cheese is made by reducing and caramelising goats and cows milk together
3. It is considered somewhat of an acquired taste

When I opened the (beautiful) packet, I found that the cheese itself was a very strange brown colour and a rather peculiar texture. Initially I thought that there was a wax coating on the cheese, because it was so perfect, shiny, smooth and brown. Behold the brown cheese:

Actually, I think the apple is a good suggestion. Will eat with apple next time.

I found Ski Queen Gjestot very processed-tasting. It reminded me of those little triangles of cheese that Mum sometimes put in our lunch boxes when I was a kid, in particular, the pineapple and cheese flavoured one (ugh, those things were so GROSS). Which brings me to my conclusion: I don't like this cheese very much, a revelation for me as I don't think I've found a cheese I don't like since the processed cheese triangle days of yore. On the plus side, the little bit of research that I did for this post has given me some different ways of trying it so I will reserve judgement on the Cheese for the time being. Opinions will be more definite when I get to the bottom of the glorious packet.

Have you ever had this cheese? Suggestions as to how I should be approaching its weirdness?