The World Cup has stolen by boyfriend

Already, and the bloody thing hasn't started yet. Not coming from a country renowned for its soccer expertise, this whole World Cup hype-insanity thing is very unfamiliar. And, I figure, for Australians it's just baby steps as well. Which is why the hype, build up, massive money cash-in, is being VERY overdone, maybe? Or perhaps its just the same old excitement experienced by antipodean countries when they get to "perform on a world stage", when the rest of the world acknowledges the southern hemisphere. Like short-man syndrome for colonies. The fact that Andy is not supporting one particular country is kind of awful too - it means that he's going to watch as many games as possible. How long does the world cup go on for then?